RxBar Social Ads
Instagram Story Animated Ad
This ad is formatted for Instagram stories’ native dimensions of 1080 x 1920 pixels.
The images seen below are a mockup, and the final ad will feature motion and music.
At the beginning, the ad will look like this (minus the ingredient list). After about a second, a section of the background will then rip away to reveal the ingredient list.
RxBar Twitter Ad
From there, the top part of this image (without the raw ingredients and unwrapped RxBar) will slide down from the top of the screen, pushing the original image down to the bottom half of the screen. After this occurs, the peanuts and dates will be gently tossed onto the background from all sides. The RxBar will then slide out from behind the wrapper, stop, and a bite will be taken out of it from an invisible mouth. Next, the text “See What’s Inside, Feel the Difference” will fade in word by word.
From here, the text will fade out, replaced by "Follow us to see how we make our snacks different" fading in word by word in the same manner. Music will be playing during the entirety of the ad and sound effects will occur at certain points throughout.
